George, a Global Account Manager at Tesedi Global, is nearing his first anniversary with the company. In this interview, he shares insights into his day-to-day responsibilities, the unique challenges of supporting clients, and how he navigates the ever-changing demands of the market. Keep reading to learn more about his experiences and insights firsthand.
What initially attracted you to the Global Client Manager role at Tesedi ?
I was keen to join Tesedi Global, or Europlus Direct back then, because of the unique offering that we have. It’s something that is completely new to the market and a real value-added service for resellers.
Can you walk us through a typical day in your role?
My days are so varied. Some days I’ll be in the office of one of my partners delivering a sales workshop, then the next I’ll be on a call with a supplier in Chile trying to get a quote back. That’s really the unique challenge: dealing with so many suppliers in so many locations. But it’s also one of the best parts of the job. We operate in around 170 countries, so you get to speak to people from all walks of life and build relationships with people all around the world.
From a global perspective, what are some of the most significant pain points you're observing in the market right now?
One of the most common pain points we encounter is that resellers often lack a clear route to market for certain countries. They may have sold hardware several years ago, but now they can’t offer a renewal because the equipment is located in a region where they don’t operate. This leaves them with two options: onboard a new supplier in-country or simply turn away the business.
With global deals, this issue isn’t just isolated—it can happen on a large scale. For example, the equipment may have been shipped to 50 different countries, meaning resellers must onboard 50 new suppliers, a process that can take months to complete.
This is where we become a valuable asset for these companies. We have a dedicated team focused on managing these complexities, streamlining the process, and ensuring resellers can continue serving their customers without the hassle of dealing with multiple suppliers across different regions, especially at a time when companies are trying to maximize their operation efficiency.
Have you noticed any recent shifts in customer needs or expectations, and how are these changes affecting their behavior and interactions with Tesedi?
Definitely. We've seen customers being a lot more careful about committing to big spending. The current climate of uncertainty—driven by factors such as the upcoming US elections, local budget constraints, and ongoing global conflicts—has significantly heightened geopolitical risks. So, decisions are taking longer, and organisations are playing it safer. On top of that, sustainability goals are shaping customer priorities more and more. A lot of companies are focusing on hitting their environmental targets, so they’re choosing to make their existing equipment last longer instead of buying new machines. This shift has really changed how they work with us.
How is Tesedi currently addressing these market challenges?
Tesedi is particularly well-positioned to help clients navigate these challenges. One of our biggest strengths is helping customers get the most out of their existing equipment. With all the market uncertainty and the growing focus on sustainability, making hardware last longer has never been more important. Our solutions make it simple for organisations to keep using their current equipment with full OEM support. It’s a cost-effective option that also ticks the sustainability box by cutting waste and keeping gear out of landfill. It’s a win-win that really clicks with customers looking for both savings and greener solutions.
Can you share a success story where Tesedi’s solutions resolved a major issue for a customer?
We’ve had many successes this year, but one of the ones I was most excited about was a Lenovo renewal we handled. It was a renewal for a large multinational organization. They had around 800 servers across 40 countries, and it was a real global deal—countries like New Zealand, Puerto Rico, Pakistan, and Brazil were involved.
It was a challenge getting it done before the deadline, so hats off to our sales support team and back office.The great thing for the reseller in this instance is that it was all processed under one purchase order (PO), with just one supplier for all these countries. I think this really emphasizes the value we bring to the market.
What excites you most about Tesedi’s future direction in the market, and how do you see your role evolving alongside these changes?
I think the thing that excites me most is the growth trajectory we’re on. This year, we’ve brought in so many new faces to help grow the business: three new client managers, a new sales manager, new sales support, and we’ve got so much further to go.
Do you have any advice for businesses or customers on effectively managing their warranties and service needs?
That’s a hard question. I would say keeping asset lists up to date and engaging with your resellers early on renewals—especially if it’s Dell, as the quote process can be quite long. If it’s new hardware deals where they are shipping cross-border, make sure you engage with us as early as possible. We need to ensure deal registrations are approved with the vendor in the other regions, ensure the equipment is ready to ship, and handle the drop-ins and drop-outs. There’s a lot of work that goes into these deals (especially with some of the big, complex IBM deals we handle), so it’s crucial to start the conversation with us as early as possible.
At Tesedi Global, we simplify service renewals and extend IT asset lifecycles worldwide. Our expertise in cross-border agreements ensures your business gets the support it needs, wherever your assets are. Contact us today to learn how Tesedi Global can streamline your service agreements and maximize your IT investments.
